Don Herbert
December 16, 1935 - February 2, 2008

Don Herbert, the last of the original anchors from the launch of all-News KFWB, died February 2, 2008. He was 72. “Don went into the hospital with terrible abdominal pains,” said his wife, Linda. They would have been married 40 years this Friday. “Turned out Don had a ruptured colon and it totally filled him up with poison. They kept him totally sedated, thank God, and everyone was with him at the end.” 

Andy Park – who was with Don at the launch of KFWB – responded to Sunday’s bulletin about Don’s passing with a one-word exclamation: “Damn!” 

After celebrating his 30th anniversary with all-News KFWB, Don retired in 1998. Since the fall of 1997, he had been on medical leave due to an autoimmune disease called Myasthenia Gravis, which causes severe muscle weakness paralyzing half of his throat.

He joined KFWB one month before the station went all-News. A native of Brooklyn (born December 16, 1935), Don made his radio debut in 1955 on WABP-Tuscaloosa while attending the University of Alabama. His career took him to Birmingham, Mobile and Little Rock, as well as Palm Beach, Florida before arriving at WTOP-Washington, DC.  

In Washington, Don covered local and national news with frequent assignments to the Pentagon, State Department and Capitol Hill as well as being a fill-in reporter at the White House. After two years, Don moved to Los Angeles where he became a writer and producer for KRCA/Channel 4 news in Burbank. In 1968, when Westinghouse geared up for an all-News format, Don decided to return to the air.  

“He had a great career, he had animals he loved, 2 kids he adored... he really had everything,” said his wife. “He really, really had a good life.” (Linda and Don Herbert)

Richard Rudman, former director of engineering at KFWB, emailed: “I remember Don as KFWB's self-appointed Morale Officer. I was often the good-natured target of engineering comments he wrote in his classic ‘KFWB NOOSELINE.’ I was identified as ‘Tubes’ Krikey. What kept me at KFWB from 1975 until 2002 were stellar colleagues like Don and others who never forgot that broadcasting should be more than a business. I treasure my copy of his book, We'll Have More Music Right After The News, but I treasure more the memories of the years of working side-by-side with one of the nicest human beings I have ever known. Is it possible to feel sadness and laughter at the same time when one hears that someone has passed? If you do not know the answer to that, you probably did not know Don Herbert.” 

Roger Carroll wrote: “How sad. Don was a class act, the pro newsman and a gentleman. My condolences to his family.” 

David Alpern worked at KFWB from 1992-97. “I knew Don Herbert as a gentleman who also served as the station’s historian and publisher of our employee newsletter. More recently, Don self-published We'll Have More Music, Right After the News, a look at the three decades of all-News radio here in LA. Don referred to nearly everyone in our newsletter as the ‘lovely’ plus their name. He enjoyed re-printing the humorous slip-ups that inadvertently were voiced on the air. During my years there, Don was slowly moved out of primetime and into the graveyard overnight shift, and he eventually retired altogether from the station in 1998. Born Herbert Rosenblum, he employed the name Don Herbert on air, forever leading him to proclaim himself as “that other guy” due to the existence of the more famous Mr. Wizard, who’s name was also Don Herbert.” 

“What a bummer!,” wrote Mary Lyon. “I loved Don Herbert! He was such a great talent, but even better, he had a terrific sense of humor. He was known and respected for an unflappable and smooth-as-silk delivery on the air, and a friendly, reliable voice that just seemed to embody KFWB. When that voice was on the air, you knew exactly where you were.”
 
I worked there first as an editor's assistant way back when, and later as an anchor, and thoroughly enjoyed being in his orbit. He was friendly and congenial to everyone from the lowest to the highest,” said Mary.
 
She also recalls what made Don Herbert unique: “What was really distinctive about him was this habit he had of putting together a little in-house newsletter every week or so that he would issue to everyone in the building, with updates, gossip, cartoons, newsroom happenings, and humorous observations. He delighted in highlighting outtakes and misread lines of copy on the air, and one of his favorites was listing the many bloopers that mixed obituaries with the weather report. For example, ‘So-and-So died at the age of 72 degrees.’ More than once, he would delight in busting one hapless anchor named Don Herbert on this.”
 
“I suspect he would probably be the first to seize that opportunity again with great relish and that perennial twinkle in his eye [AND in his voice] once he sits down in front of the microphone in that Great On-Air Booth in the Sky: ‘...and veteran KFWB newsman Don Herbert has died at the age of 72 degrees.’”
 
“God Bless Don Herbert! He made a great newsroom even better and livelier, and more human, with his presence and his exquisite sense of whimsy. DANG! We've lost a real giant. A gentle giant, and a marvelous wit. And just when we need him the most. He was SO cool! He will be hugely missed – at the age of ANY degrees,” concluded Lyon. 

Nancy Plum said that Don Herbert will be remembered! I only worked with him briefly at KFWB in 1993 but it was a stressful time in my personal life in that period and he always made me laugh at work. His newsletters about KFWB were always fun to read too! Such a pro and such a nice man!”
 

When Don’s book was published in 2005, LARadio.com ran this piece in 2005:

Herbert’s 22-Minute World. On Friday, Steve Harvey devoted his entire Only in LA column tin the LA Times to Don Herbert’s new book, You Give Us 22 Minutes:

 

"You give us 22 minutes, we'll give you the world" is the slogan of all-news station KFWB-AM (980), and there's something about the mathematics of that statement that has always bothered me. I mean, if the news is delivered in three cycles per hour….

Well, it turns out that some station hands were also befuddled when the 22-minute line was adopted more than 30 years ago.

"Twenty-two minutes?" ex-KFWB newsman Don Herbert remembers recalling. "That would give us a 66-minute hour. How could that be, especially if we, as newscasters, were supposed to be accurate?"

The answer, he found out, was that the marketing research people believed the number 22 "would be remembered more easily than 20 minutes or 25 minutes or 30 minutes." And if they say three times 22 is 60, so be it.

Herbert, by the way, says that "two days after we started using that slogan, a postcard … came from a man who said, 'I gave you 22 minutes. You gave me the world. I didn't like it. I want my 22 minutes back.' "

Wacky weather woes: Herbert's above reminiscences are from his new book, "We'll Have More Music, Right After the News," which is a rich compendium of on-air bloopers committed by anchors and reporters. Some of the meteorological forecasts must have prompted tourists to wonder if Southern California has the strangest weather on Earth.

A few examples:

•  Herbert once told listeners "temperatures will be cooler and we should have a frog-free day tomorrow."

•  Vince Campagna said, "We are due for some low clouds and drivel."

•  On another occasion, Michael Schoen made no mention of frogs but warned of low "cows" and fog.

•  Beach Rogers made this observation: "KFWB news time: 55 degrees. And the temperature is cloudy."

•  Miriam Bjerre forecast "hazy overnight sunshine."

•  Stan Bohrman pronounced the winds "westerly and gusterly."

•  And, finally, Ken Jeffries implied that a rainstorm had damaged the sanitation system, announcing there had been a ‘flush’ flood warning.

miscelLAny: The title of Herbert's book refers to one of radio's urban legends. KFWB, formerly a top 40 music station, went all-news on March 11, 1968. The story goes that when the late disc jockey Gene Weed signed off at midnight just before the switch, he said, "We'll have more music right after the news." He never said it, though. The story's just some coastal drivel. 


Send mail to db@thevine.net with questions or comments about this Web site.
Copyright © 1997-2008
Last modified: February 04, 2008